Tag Archives: search engine optimization

5 Search Engine Optimization Tips For Beginners To Learn

It’s official – Search Engine Optimization (or SEO) is the most important skill to master if you want any kind of online success. The Internet is a vast landscape that only expands by the minute, so if you can’t be found fairly easily, chances are you’ll disappear into the void. If you run a small business and aren’t that well versed in SEO tactics, this race to stand out online can seem daunting. There are certainly digital marketing firms that can be hired to help…

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How SEO Will Change In 2017

If you’re working on expanding your brand or business online, you’re probably already familiar with SEO tactics. For those who are uninitiated, SEO stands for Search Engine Optimization. The purpose of this online marketing technique is to drive more traffic to your website by having your site rank high on organic search engine results in Google, Bing, and Yahoo. For the most part, SEO tactics have been focused on peppering website with keywords and phrases to get hits from Google queries. However, SEO strategies have…

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Important SEO Terms To Know For Expert Optimization

{{unknown}}If you want your website to take off, you need to be aware of SEO (search engine optimization). It is just as important as the design and content of a site because at the end of the day, people need to find you online. If you’re not optimized to appear prominently on search engines, then there’s a chance your webpage, and therefore your services, could be lost in the black hole of the Internet. The process of SEO might sound kind of easy at first…

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Is Your Website Mobile and SEO Optimized?

When it comes to marketing your business online, whether you’re running a small business or a global corporation, it’s important to stay on top of that latest SEO trends. By keeping your website SEO optimized, you can ensure that your business increases its online presence and is drawing in your target customers and clients. Did you know that mobile searches surpassed desktop searches in 2015? And that, based on a study conducted in August 2015 on the future of SEO by Moz Inc., mobile-friendliness is…

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SEO Moves Into The Realm Of Voice Recognition

Back in October of 2014, it was found that “41% of adults and 55% of teens used Siri, Google Now or Cortana voice search at least once a day”. Nowadays, those numbers are certainly much higher as voice recognition services and searches continue to increase in popularity. Why type out your questions into a search engine when you can just simply ask your smartphone or tablet? The future is undoubtedly here to stay. Of course, this means that the process of search engine optimization (or…

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Google To Unveil AdWords Redesign This Month

For businesses around the world, Google AdWords is a major marketing tool, offering a means for search engine users to find a company’s website before the competition. At a price, of course. But while advertisers compete for their ad copies to be seen by search engine users, with results based on cookies and keywords, Google AdWords remains invaluable for both fledgling and well-established businesses when it comes to SEO and digital advertising strategies. The online advertising service is getting an upgrade, however, one that aims…

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From Online To The Physical: How To Compliment SEO With Offline Initiatives

Given that we live in a world where everyone is constantly on their smartphone, computer, or tablet, businesses tend to prioritize digital advertising over any other form. Rightfully so, because both a strong online presence and search engine marketing campaign can ensure users can easily access all information regarding a business in question. But that isn’t to say traditional, tangible advertising that takes place in the real world is completely irrelevant or useless; SEO’s importance doesn’t negate the usefulness of a simple sign advertising an…

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How To Use Images For Your SEO Benefit

Images & SEO: How To Use Photos To Your Benefit

Many people reduce SEO to a game based on keywords. And yes, keywords are important when it comes to search engine optimization, but there are many more factors to consider when creating content. The inclusion of images/photos and proper labeling are extremely important and shouldn’t be ignored. All too often people tend to ignore the most important factor when it comes to SEO: the user experience. Creating content solely to rank on SERPs is given precedence, but in reality, it’s how a user interacts with…

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SEO introduction

5 Websites That Will Turn You Into An SEO Master

Let’s be honest, SEO (Search Engine Optimization) is really complex especially when it applies to your own individual website or websites. There, I said it, now we can all stop pretending like we know what the heck is going on when someone says anything related to SEO and move on with our lives. The thing is, we don’t all have to stay in the dark when it comes to SEO. Folks who want to improve their sites for SEO, or just learn about the topic,…

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URLs & SEO: 6 Strategies You Need To Know

{{unknown}}At the core of every piece of content, not matter what it is about or how it is formatted internally, is the URL. A type of Uniform Resource Identifier, and otherwise known simply as a web address, the URL is seen everywhere and can have a major impact on the performance of any given piece of content. While a website’s domain URL will always remain the same, for every new article, recipe, blog post, or photo album you publish onto your site there will be…

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