Tag Archives: digital marketing

Is Your Website Mobile and SEO Optimized?

When it comes to marketing your business online, whether you’re running a small business or a global corporation, it’s important to stay on top of that latest SEO trends. By keeping your website SEO optimized, you can ensure that your business increases its online presence and is drawing in your target customers and clients. Did you know that mobile searches surpassed desktop searches in 2015? And that, based on a study conducted in August 2015 on the future of SEO by Moz Inc., mobile-friendliness is…

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Google To Unveil AdWords Redesign This Month

For businesses around the world, Google AdWords is a major marketing tool, offering a means for search engine users to find a company’s website before the competition. At a price, of course. But while advertisers compete for their ad copies to be seen by search engine users, with results based on cookies and keywords, Google AdWords remains invaluable for both fledgling and well-established businesses when it comes to SEO and digital advertising strategies. The online advertising service is getting an upgrade, however, one that aims…

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From Online To The Physical: How To Compliment SEO With Offline Initiatives

Given that we live in a world where everyone is constantly on their smartphone, computer, or tablet, businesses tend to prioritize digital advertising over any other form. Rightfully so, because both a strong online presence and search engine marketing campaign can ensure users can easily access all information regarding a business in question. But that isn’t to say traditional, tangible advertising that takes place in the real world is completely irrelevant or useless; SEO’s importance doesn’t negate the usefulness of a simple sign advertising an…

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Billboards Will Now Be Able To Track Your Behaviour From Your Cellphone

An unlikely form of advertising is about to get a lot more invasive, and it isn’t anything online. Getting a modern upgrade in invasiveness, billboards in America will now be able to gain information on anyone driving by, which will then be sold to advertisers. Much like certain digital advertising mediums that are able to gain access to certain profiles and their held information, billboards owned by Clear Channel Outdoor Americas will be able to track the behaviour of passersby by accessing their cellphones. The…

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SEO introduction

5 Websites That Will Turn You Into An SEO Master

Let’s be honest, SEO (Search Engine Optimization) is really complex especially when it applies to your own individual website or websites. There, I said it, now we can all stop pretending like we know what the heck is going on when someone says anything related to SEO and move on with our lives. The thing is, we don’t all have to stay in the dark when it comes to SEO. Folks who want to improve their sites for SEO, or just learn about the topic,…

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India Could Be The Answer in Diversifying Facebook’s Revenue

With over 100 million users and 900,000 small and medium businesses on Facebook in India, it’s only obvious that Sheryl Sandberg, Facebook’s Chief Operating Officer, would make monetizing it top of her agenda. India is Facebook’s second largest user base after the US. While Facebook’s mission is to “give people the power to share and make the world more open and connected,” it is by no means a charity.  The service can only remain free if there are enough advertisers. However, India’s contribution of just 0.23% of…

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