Tag Archives: consumer behaviour

Facial Recognition Could Shed Light On Consumer Behaviour

If you walk into any store today, more often than not you will be greeted by a sign saying that shoplifters will be prosecuted. While these signs have become fairly commonplace, their warnings are not an empty threat: very often, a shoplifter can be successfully found due to facial recognition technology, which is used in most North American stores. While you are shopping, unbeknownst to you a computer scans your face to ensure that your individual features do not match those of shoplifters in the system or on a watch list.…

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