Tag Archives: Blair Witch Project

Blair Witch Takes A High-Tech Approach To A Terrifying Story

When The Blair Witch Project was released in the summer of 1999, it became a global phenomenon, fuelled by a clever and revolutionary early Internet marketing campaign that aimed to make audiences believe the events in the film were actually real. While this fake out was quickly uncovered, the movie still racked up millions at the box office due to the novel approach and the fact that it was a truly scary ride. This past weekend’s release of the newest installment, Blair Witch, dares you to…

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