The New Year is right around the corner, which means that it’s time to start thinking about our resolutions. Resolutions don’t always have to be personal. The New Year can also be a time to rethink your business marketing strategies. Have you been meaning to try SEO tactics? 2017 offers a fresh opportunity. Have your SEO strategies been effective this year? If not, it’s time to start thinking about new approaches. But before you delve into new online marketing techniques, you need to make sure you’re ready. Take a look at this checklist to see if your business and website is ready for SEO:
Is Your Website Up to Date?
When was the last time you updated your website? Google is placing more emphasis on updated websites for both content and design. Having fresh, updated content can help increase the likelihood of your website being indexed for searches.
It’s also important to ensure that your contact information is up-to-date for SEO. Have you added a new location? Have your operating hours changed? Local SEO is important for small and large businesses alike, so make sure your contact information is updated accordingly. Having incorrect contact information can have a negative impact on your SEO rank.
Have You Designed Your Site for SEO?
Did you know that the design of your website has a direct impact on your SEO strategies? Google indexes sites based on user experience. If your website has a complicated design, it doesn’t matter how much you pepper your site with keywords – your SEO ranking will still be negatively affected. It’s also important to use keywords in the coding, META descriptions, and title tags of your site.
How Long Does It Take Your Website to Load?
The longer it takes for your page to load, the farther you’ll fall on Google. Page loading times mean as much to SEO as keywords do because of how it affects user experience. If your website is taking too long to load, it’s time to fix that before adding more SEO keywords and tactics.
Do You Have a Mobile Site?
Mobile marketing strategies were a big part of 2016. This trend will likely continue into 2017 because of the continuous increase in mobile device use. Do you have a separate mobile site for your company? If not, it’s time to design one. A separate mobile site offers new SEO opportunities since Google indexes mobile sites differently than desktop sites. Having a mobile site designed for SEO could help increase your overall SEO rank and draw more attention to your business online.
Have You Tried Third Party SEO Providers?
If you’ve exhausted all your options or you want a fresh look at your website, consider hiring a third party for SEO services. Having new eyes on your website can help you recognize some issues that you may not see, so you can correct them for 2017. Check out the Cornerstone website to learn more about their services.
Featured image source: Shopify