Swiss Smart Watch Released In U.S.


By now, most of us have heard of the Apple Watch — and have either been impressed by its technology or want nothing to do with it. Many feel a watch should represent a timeless, traditional item, rather than one infused with the rapidly-developing technology seen everywhere else.

However, whether we all like it or not, it is possible that smart watches are on track to become more ubiquitous. Soon, Apple will no longer be the only company that makes a smart watch — LVMH’S Tag Heuer is now the first Swiss watchmaker to offer one too. Developed with Google and Intel, the “Tag Heuer Connected” watch which will feature U.S. technology with Swiss design will go on sale at a hefty price of $1,500 U.S. dollars.

1, 000 units are available in 15 American stores, with Britain, Germany and Japan’s stores on board to have watches available in the near-future as well.

 At first glance, the watch looks like a classic one that you might already own. It has a screen similar to that of a digital watch, with titanium casing and a black rubber strap that goes around your wrist.

However, a processor underneath the watch’s touchscreen allows you to complete all sorts of functions, such as stream music and connect to the internet. You can also run app’s from Google’s Android Wear, such as Google Maps and Google Fit.

The watch can also complete other tasks typically formed by a computer or smartphone: it can tell you the weather, remind you of a calendar appointment, or tell you how many steps you have walked in a day.

The Tag Heuer Chief Executive claimed that unlike the Apple Watch, his company’s watch will be eternal. He said he will also allow customers to trade in their smart watch for an older, traditional style watch after two years, if they are willing to pay $1,500 for a warranty.

Despite the company’s confidence, it remains to be seen if the Tag Heuer Connected really has what it takes to compete with the Apple Watch.

For more on this story, visit The Globe and Mail. 

Featured image source: GQ

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