We all know about the powers of social media. Besides connecting us to friends and family, sites like Instagram and Facebook can connect us to a new network; that’s why both bloggers and eCommerce businesses alike have social media as part of their marketing services. Instagram is quickly becoming the social media platform of choice, but with 75 million photos shared each day, it’s becoming harder and harder to stand out from the crowd whether you’re a blogger, freelance photographer/graphic designer or business. Have you noticed that some Instagram pictures have a better composition than the ones you’re posting? It’s probably because the user is utilizing another app to create those stunning images. Now you can get into the game with the newest app in the mobile photography series – the Enlight app by Lightricks Ltd.
Enlight takes Instagram photos to the next level by offering a vast array of imaging options that will get your creative juices flowing to produce some truly original photos and graphics. The app’s filters and compositional options rival those offered by design programs. Users can choose between Analog, Black & White, and Duo filters and have even more options inside each of them. You can play around with light leaks, vignetting, film intensity, grain, and two-colour filters that let you create your own colour wash. You can also correct the contrast, exposure, clarity, and colour as needed. And you can really get creative with the app’s other imaging options from reshaping to superimposing to painterly effects. As if that was not enough, you can even add cute graphics like hearts, bubbles or confetti to your images.
For marketers, Enlight also allows you to add decals and type to your photos, so you can brand them and make them more engaging to your audience. You can personalize it with choices in font, colour, shadow and opacity.
If you’re a graphic designer or freelance photographer, Enlight offers image reshaping options to help showcase your portfolio on Instagram. Enlight also has crop, screw, and refit options so you can change the perspective of your photos and also provides a number of sizing options. The Instafit option allows you to post photos on Instagram without cropping by pinning your photo on a background. You can even frame your photo with different colours and patterns. Additionally, you can arrange multiple photos in one frame with the collage composition options.
If you’re looking to expand your brand online, Enlight is an excellent app that’s worth the money, even if there is a bit of a learning curve. To help new users, the Enlight blog offers tutorials so you can better grasp of the app.
Currently, Enlight is only available for iPhones and iPads and there are no plans to expand it for Android users or desktops. The app is currently available on iTunes for $3.99, which is very cheap in comparison to the photo design programs that cost upwards of $1000. Check out the Enlight app website and a review of the Enlight app from The Verge to learn more about how it works.